Online Marketing Genius

Job description



Objective

We are looking for a creative Online Marketing Genius (OMG) who has SEO/SEM skills at her/his fingertips . You will lead our app and web marketing efforts and analytics activities with content strategy, link building, and keyword strategy - develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key Accountabilities

  1. Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
  2. Prioritize keywords to attract target audience.
  3. Plan and execute all app and web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  4. Design, build and maintain our social media presence, aligning to the company branding proposition and identity across board.
  5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  6. Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
  7. Build systems and best practices to ensure that all content is optimal for SEO.
  8. Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
  9. Provide feedback regarding any broken links or other problems through the appropriate channels.
  10. Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques, Identify trends and insights, and optimize spend and performance based on the insights.

Requirements

  • MUST be a Malaysian / Singaporean.
  • BSc degree in Online Marketing, Digital media, Communications or relevant field
  • Minimum 2 years work experience in SEO or Online Marketer or Digital Marketing Designer.
  • Mobile App marketing knowledge is a must.
  • Skills in short and snappy marketing copy-writing is a must.
  • Experience in web statistics, marketing, and business development.
  • Experience with A/B testing and other testing metrics.
  • In-depth knowledge of current SEO tools and practices.
  • Solid technical knowledge of Mac OSX , Adobe Creative Suite CS4/5 - Illustrator, Photoshop, Keynote, or other media editing software.
  • Adequate knowledge of HTML, CSS, JavaScript.
  • Ability to analyze data and provide evidence-based recommendations.
  • Familiarity with visual communication principles
  • Excellent analytical and project management skills
  • Excellent verbal and written communication skills (English & Mandarin).

Why join our Wander-ful family?

  • Fit at Work . Unlimited Free Fitness classes & Team Workout.  
  • Learning and Development . We believe if you are not learning, you are dying. Exposure to international personal development workshop, seminars & trainings. Expense claims on educational books
  • Team outings . From holiday parties to an unexpected MMA match outing, there's lots of opportunities to get to know the team from various nationalities & cultures. Ouh, we are really into team movie screening and previews !
  • Hearty kitchen and.. occasional Happy hour ! Coffee, Healthy snacks, breakfast. New team mate is a good reason to celebrate with Happy hour !
  • Growth story .  Own your story. Be part of a vision that pushes boundaries for a brighter future. Everyone in the company has a personal stake in the success and accomplishment of Wanderclass. Stay long enough to tell the story to your grandchildren.